Do I need a PPC audit?
If your PPC campaign is not meeting the objectives, there is obviously something wrong with it. You might be handling your PPC account all by yourself or you have a PPC provider. To fix your PPC campaign you need not necessarily hire a provider or switch one. We offer to tweak your PPC campaign and realign it with your campaign objectives once again through extending our PPC Audit service.
Our team of expert PPC marketers have a rich experience across all media channels such as Google, Facebook, Bing, LinkedIn and more.
How we audit your Google PPC campaign?
Understanding Business & Industry
Account Structure Analysis
Checking Conversion & Goal Setup
Quality Score Rating
Before starting with the audit of your PPC campaign, it is imperative to understand the background. We extensively understand your business, the ecosystem it works in, industry trends and the competition. Based on these insights we make a PPC audit strategy for you.
Analysing your account structure gives us a lot of insights on keyword research done, match-type of keywords, Ad groups created, Ad extensions used and Ad copies of your PPC campaign.
A campaign analysis is basically scrutinizing the PPC campaign set up. A PPC campaign to be successful needs the right targeting, precise location, correct device/s targeting, preemptive and right scheduling. We audit all the factors of a campaign and realign them with your campaign objectives.
The quality score of an ad impacts its ad rank and the ad positioning on the SERP. This makes the quality score a very important factor to be considered for a PPC ad. Google gives a quality score on 3 factors—expected CTR, landing page relevancy and ad relevancy. To get a better quality score, we carry out AB testing on your landing page and the ad copies as the landing page and the ad copies both impact the CTR. A good quality score means you pay less cost per click.
A PPC audit done on a campaign does not ensure a better performance. To achieve the desired results it needs to be optimized. In order to get better results we optimize the bid, apply bid adjustment and carry out search term analysis to include negative keywords and match the search terms of the users with the keywords.
Remarketing is as important part of a PPC audit as it is of a marketing strategy. We analyze your remarketing if already done and if never deployed, we make a remarketing strategy for you.
Why Our Clients Choose EvenDigit As Their Digital Marketing Agency
I would like to thank you and EvenDigit for their excellent work and strategy. I would definitely recommend your services to my friends too. Once again thank you for your fabulous work.
I appreciate the work done by you and your company. I know that it was a challenge to sell my products online but you guys did it. Thank you.
EvenDigit were able to deliver committed SMM work with great results. Within a very short time our website was showing at the top of the page one on Google.
On the feedback, I think things are going well. Sandeep and Azhar do good work. You also understand that customer satisfaction is the key to your company’s success So really happy to work with you on this project.