Bing Ads

No doubt Google is the most widely-used search engine in the world, but that does not mean it is the only search engine used. Search engines like Bing and Yahoo are gradually closing in larger market shares and thus increasing the use of their paid ads.


    Why Your Business Needs Bing Ads?

    The growing market share of Bing is obviously making Bing Ads a preferred choice for marketers and advertisers. Here are a few more persuasive reasons why your business needs Bing Ads.

    Multi-platform Visibility

    Bing is owned by Microsoft, which in turn owns two more search engines; Yahoo and AOL. This means your Bing Ads get displayed not only on Bing but on Yahoo and AOL too. This gives your Ads multi-platform visibility.

    Bold Display URL Higher CTR Exclusive Reach Greater Educated Audience Lower Average CPC Importing Granular Targeting Social Extensions

    Why Our Clients Choose EvenDigit As Their Digital Marketing Company


    What types of Ads can be created with Bing Ads?

    With Bing Ads, the available types of ads are standard text ads, app install ads, Bing Ads in Bing Smart Search, Microsoft Audience ads, product ads, dynamic search ads, and expanded text ads.

    How does Bing network serve Ads across mobile devices?

    Bing Ads serves the majority of mobile search text ads in ML1 position (most valuable position) on search results pages across the network. Do note that ad quality, bids, and other auction dynamics may affect the position.

    What is Gemini?

    Gemini is a marketplace that offers native and search advertising on a single platform. Although, it is not a part of Bing Network. Gemini is a secluded platform which displays ads based on the environment and content a customer is viewing.

    Should I run ads on Google and Bing Both?

    Both Google and Bing hold substantial market shares and so neither of the platforms should be ignored.

    EvenDigit is a brand name owned by Systematix Infotech- A CMMI Level 3 Company.

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